It works by infiltrating the chains themselves, subtly replacing their beermats and coffee cup holders with our own which, when scanned, offer walking routes to nearby, independent alternatives. It also employs a loyalty scheme which rewards customers who choose to shop and buy locally.

This is a project that really reflects my passion for supporting independent business and the type of ideas I love to work on. It’s something I would love to bring to fruition in the future; I think it has a strong basis to be developed into an app and scheme which could be implemented in different cities, building a hub of much loved independents and encouraging people to actively change their shopping habits to nurture them.