As a promising start up, Huggg approached me to breathe some life into their existing branding and rework the welcome packs that they send out to new merchants. These included introduction and instruction cards, participant window stickers and also a series of compliment cards, entitling customers to a free ‘huggg’. The client wanted me to create something more playful than their original branding to draw in young adults, and so I set about creating interest and character through the use of layered colours and textures, as well as energetic illustrations and cheeky tag lines.