Branding and packaging concept for a new refillable cereal ‘Coco Crunch’, aimed at young adults who are looking to adopt a healthier and more environmentally conscious diet. The clear window allows the customer to see the quality of the product they’re buying, building trust with the consumer, as well as personal touches of seeing themselves in the hand holding the bowl. The design aims to portray simple, wholesome goodness, without compromising on great taste.